Psonar recently doubled the rate of user signups (i.e. the proportion of people who visit the website and actually sign up) from around 5% to > 10% by making a few small but significant changes.
Firstly, we used crazyegg‘s heatmap to visualise where our users were clicking. This showed us that only a small number of users were clicking the ‘click here to sign up now’ link on the ‘Getting Started’ page – the most popular landing page from external sites.
We speculated that the colour of this link didn’t do much to make it recognisable as a call-to-action despite the wording, so we converted it to a red button. Remarkably, this change alone made the majority of the difference in signup rate.
In addition, we changed the ‘sign up now’ link in the website header on the homepage to a red button and added signup buttons to each of the other content pages so whichever page the user is browsing, the route to signing up is always clear. We also reordered the clickable icon links on the home page in order of popularity (also to an order that made more sense when using the service, chronologically speaking).
That’s it! Pretty basic stuff but very effective. Overnight, our signup rate doubled and has remained high ever since.
It’s also worth noting that the relative proportion of users who actually go on to use Psonar (download the SongShifter, upload their tracks and stream them for free using a web browser) has remained roughly the same; we did speculate that people who were put off by the difficulty in signing up may simply now be signing up and not actually using the site, but this hasn’t turned out to be the case.
These simple changes won’t work for everyone of course, but hopefully reading this post will prompt you to re-evaluate the signup process on your site. Making a few simple changes can have a very large effect, as we discovered.