My CEO, @martinrigby has a bet with an entrepreneurial friend of his about the number of signups we can get for Psonar by midnight on 30th April. We’ve had a really great month thus far and at the time of writing, need a little over a thousand more.
So – what’s at stake? For us: a bottle of Verve Cliquot. For the people who sign up: we couldn’t have a drink without giving one away to a lucky user, so the 1000th new signup gets a bottle too. Everyone also gets all of their digital music, stored safely in the Psonar cloud for ever. Once uploaded, the music is accessible everywhere, from any internet-connected device so it can be streamed, downloaded to a computer, laptop or directly to an MP3 player or phone – all for free (not to mention the incredibly powerful aspirational discovery we’ve got in the pipeline).
What techniques are we employing to drive traction? Well, we’ve been reviewed on tech websites (in many languages other than English), we use the addthis.com buttons to allow easy sharing, we’ve tweeted (@psonar), commented on relevant blog posts and of course written blog posts of our own. We’re currently doing a lot of work on our SEO, developing Facebook and MySpace applications which will allow users to share tracks, playlists and charts with their friends, we’ve got a Facebook group and we’ve also put on music nights to raise awareness of what we’re doing locally. And that’s just a selection.
Of course what we’re really after are users who are willing to embrace cloud technology and help to create the world’s biggest music community. But I can’t help thinking it would be great to taste just a drop of the good stuff come May 1st. If you’d like to do the same, do sign up here for the chance.