We’ve got a new video – What is Psonar?

13/08/2010

We recently commissioned a video from the excellent animator, Mike Booth, to explain what Psonar is all about.

Amber Lamps, featured in "What is Psonar?"

Amber Lamps, featured in "What is Psonar?"

You can watch it on the Psonar homepage or on YouTube instead if you wish.

Mike’s work includes animated shorts such as “God’s Voiceover” for the BBC’s Mitchell & Webb in which God does the voiceover for a dog food commercial (definitely worth a watch.) He’s also behind the popular ‘somegreybloke’ on YouTube. I like his recent explanation of “What Twitter is for”. You can also read his blog here. Psonar’s video was created using Smith Micro’s Anime Studio Pro.

The soundtrack, ‘Spaced Aged Funked’ by Le Jockey and Jamie Henderson is an outstanding homage to Chicago house in its own right. Listen to the full track here. Le Jockey also releases music on his own ‘HoresePlay’ label and you can listen to his tracks on SoundCloud or download some from HorsePlayDigital’s website. His latest EP, ‘Perfect Cadence’, released on Fullbarr Digital and available on Beatport contains several deliciously melodic, deep house tracks and is one of his best works to date.

The video and audio were assembled by Richard Millen from Cambridge Film & Television Productions.

Anyway, we hope you like the finished product. Please share it with your friends if you do!


Eating my own dog food

29/10/2009

One of the best things you can do in any company is use the products you create, or eat your own dog food. After, all, if you don’t, then why should anyone else?

For me, last Saturday night was a perfect example. I’m at home, working on Psonar and my girlfriend is out partying at a friend’s house. The only problem is, she txts me, the music leaves something to be desired.

So, I quickly log into the Psonar site, whip up an appropriate playlist: Stuck on Repeat (Fake Blood remix) a selection of Soulwax, Freeland / Justice & Orbital, a couple of High Contrast remixes plus a host of others. Finally I throw a couple of jokers into the pack (some classic house tunes) for when the punch has got to work on the guests’ inhibitions.

She logs in to her account and in less than 5 minutes, the party’s definitely moved up a gear or two and all the guests are rather impressed. And iTunes goes home early.


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