Extract courtesy of Midem News 2012 Edition 2
Psonar, the new music service offering a simple payment model to revolutionise access to streamed music in the same way that pay-as-you-go revolutionised mobile phone access, has signed a licensing deal with INgrooves, the digital music marketing and distribution firm, at midem.
Psonar Signs Deal with INgrooves - L to R Psonar's Simon Lait and Martin Rigby, INgrooves' Alex Branson - (c) Midem News
Instead of offering a limited amount of free (ad-supported) use or monthly subscriptions, Psonar’s Pay-Per-Play (PPP) payment system is affordable and simple by charging one pence/one cent/one eurocent per track.
Users are able to pay via phone bills (pre-pay/contract), credit/debit cards or PayPal. “The deal offers a whole new way of reaching a whole new audience by driving content to kids who listen to music on mobile devices,” said Martin Rigby, UK-based Psonar’s CEO.
“The platform’s viral capacity offers a great capacity to music fans,” added Alex Branson, senior vice-president/managing director at INgrooves, which has 1 million tracks in its catalogue. “There are already acts who have 10 million streams on YouTube; Psonar is like that but more targeted, and can also encourage fans to go and buy.”
